Strategically thinking about the subject of strategy
Abstract
Purpose
The purpose of this paper is to provide a conceptual framework to understand the subject of strategy.
Design/methodology/approach
The article weaves together the author's thinking, research and experience in strategy consulting.
Findings
Strategy is the relationship between means and objectives. It operates at a system level.
Practical implications
Bad strategy is expensive. A better understanding of the difference between strategy and tactics will clarify objectives, shape innovation, allocate resources and enable competitive advantage.
Originality/value
The paper deals with widespread error and confusion about the nature and function of strategy, with significant implications for decision‐making.
Keywords
Citation
Singer, J.G. (2008), "Strategically thinking about the subject of strategy", Business Strategy Series, Vol. 9 No. 4, pp. 211-212. https://doi.org/10.1108/17515630810891889
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited