Application of grey theory approach to evaluation of organizational vision

The purpose of the paper is to propose a quantitative approach for assessing the qualitative nature of organizational vision.

The paper uses grey systems method to rank and evaluate the vision of five top‐ranked universities.

It is shown in the literature that qualitative consideration of organizational vision can be quantified using a mathematical method. This method can be used as a decision‐making tool where the judgments of the decision maker are not exact.

This study expresses the qualitative nature of organizational vision into a quantified shape. It does it through a mathematical method called “grey systems theory”. Moreover, it seems that the application of grey systems theory to the business context has rarely been examined.