Client importance and audit quality, office level evidence from the banking industry: a pitch
Abstract
Purpose
This paper aims to discuss the application of Faff’s pitch template to a research proposal on client importance and audit quality.
Design/methodology/approach
The “cocktail glass” approach and “3-2-1” design provide junior researchers with an effective tool to develop, evaluate and communicate research ideas in a simple way.
Findings
The author further provides a commentary and reflections based on his own experience in this letter.
Research limitations/implications
Based on my pitching experience, pitching requires significant preparation. Further, the pitching template is a useful means to deposit research ideas and as a control and supervisory tool.
Originality/value
It is a PRL submission.
Keywords
Citation
Zhang, Y. (2017), "Client importance and audit quality, office level evidence from the banking industry: a pitch", Accounting Research Journal, Vol. 30 No. 2, pp. 147-152. https://doi.org/10.1108/ARJ-07-2016-0089
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited