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Modeling the CSR barriers in manufacturing industries

Praveen Goyal (Birla Institute of Technology and Science Pilani, Jhunjhunu, India)
Divesh Kumar (Malaviya National Institute of Technology, Jaipur, India)

Benchmarking: An International Journal

ISSN: 1463-5771

Article publication date: 2 October 2017

1776

Abstract

Purpose

The purpose of this paper is to identify and rank the various barriers of the CSR implementation in Indian manufacturing companies. Further, this paper also studies interaction of different barriers.

Design/methodology/approach

The study was carried out using an interpretive structural modeling (ISM) approach to analyze the interaction among different barriers for corporate social responsibility (CSR) implementation in manufacturing companies in the Indian context.

Findings

In the present study, ten CSR implementation barriers were identified through an extensive literature review followed by the expert’s opinion. The present study outlines that lack of money and consumer’s passive attitude towards CSR are the major barriers in CSR implementation in Indian manufacturing companies. On the other hand, top management commitment, lack of knowledge about CSR and lack of skills for CSR implementation are barriers which occur due to the investment required in term of time and consumer’s passive attitude.

Originality/value

The present study is helpful to both academicians and practitioners by providing a model of CSR barriers. This study is important in the context of India which is a developing economy and this development is exerting pressure on the corporations to adopt CSR in their practices. This ISM-based model of barriers of CSR implementation in the manufacturing sector will help practitioners and managers to have enhanced knowledge about these barriers and to concentrate on important barriers to implement CSR activities in their organizations in an efficient manner.

Keywords

Citation

Goyal, P. and Kumar, D. (2017), "Modeling the CSR barriers in manufacturing industries", Benchmarking: An International Journal, Vol. 24 No. 7, pp. 1871-1890. https://doi.org/10.1108/BIJ-09-2015-0088

Publisher

:

Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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