Accounting for the cost of social media
Abstract
Purpose
This paper aims to discuss the importance of identifying the cost associated with using social media for library marketing efforts, as well as assessing the effectiveness of social media activities.
Design/methodology/approach
This paper references articles and trends on this topic.
Findings
With an increase in use of social media activities within libraries, there is clear evidence that creating formal assessment practices and tracking expenditures provides an increase in effectiveness and efficiency of those activities.
Originality/value
This paper is written from the author’s own perceptions and actions taken on this topic.
Keywords
Citation
A. Crumpton, M. (2014), "Accounting for the cost of social media", The Bottom Line, Vol. 27 No. 3, pp. 96-100. https://doi.org/10.1108/BL-06-2014-0017
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited