Making the sale
Abstract
Purpose
This study aims to explore the use of the conversion rate metric as well as A/B testing which is complimentary to that measurement for the improvement of exposing and increasing usage of library digital services.
Design/methodology/approach
This column is a viewpoint piece. A literature search was performed as well as ideas from cited books.
Findings
There are no findings to speak of.
Originality/value
The use of certain marketing techniques such as the conversion rate and the use of user experience testing such as A/B analysis has the potential to increase the ability of libraries to objectively measure the impact of their online services and increase the efficacy of those services.
Keywords
Citation
Fox, R. (2017), "Making the sale", Digital Library Perspectives, Vol. 33 No. 1, pp. 8-13. https://doi.org/10.1108/DLP-10-2016-0039
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited