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Students’ acceptance and satisfaction of learning through course websites

Sujeet Kumar Sharma (Department of Operations Management and Business Statistics, Sultan Qaboos University, Muscat, Sultanate of Oman)
Jyoti Kumar Chandel (Department of Management, Waljat College of Applied Sciences, Muscat, Sultanate of Oman)
Srikrishna Madhumohan Govindaluri (Department of Operations Management and Business Statistics, Sultan Qaboos University, Muscat, Sultanate of Oman)

Education, Business and Society: Contemporary Middle Eastern Issues

ISSN: 1753-7983

Article publication date: 26 August 2014

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Abstract

Purpose

This paper aims to understand the interrelationships between the various factors that affect the use of course Web sites by university students in a developing country. The factors considered for the purpose of studying these interrelationships include perceived usefulness, perceived ease of use, perceived Web site credibility and Web site learning acceptance and satisfaction. Furthermore, a comparative study of the potential differences in perceptions between Indian and Omani students with respect to the aforementioned factors is also presented.

Design/methodology/approach

A survey instrument was used to collect data from students. Based on an extensive literature review, this paper uses empirical research to analyze student satisfaction in relation to learning through course Websites. Data were analyzed using factor analysis, structural equation modeling and a t-test.

Findings

Under the newly proposed construct, Web site credibility was found to be an important predictor of Web site learning acceptance and satisfaction, whereas perceived usefulness and perceived ease of use were mediating variables. In the extended study that compared the relative perceptions of Indian and Omani students, a statistically significant difference in Indian and Omani students was observed for Web site learning acceptance and satisfaction.

Practical implications

This study can provide valuable insights for decision-makers that will aid the development of more user-friendly course Web sites for higher education institutions and also promote higher levels of learning, satisfaction and greater course web site usage.

Originality/value

This study is probably the first attempt made to observe students’ perceptions of learning via course Web sites in Oman. Furthermore, the use of perceived Web site credibility as a factor in understanding perceptions regarding course Web site learning is a unique feature presented by this paper that is seldom seen in the existing research literature.

Keywords

Citation

Kumar Sharma, S., Kumar Chandel, J. and Madhumohan Govindaluri, S. (2014), "Students’ acceptance and satisfaction of learning through course websites", Education, Business and Society: Contemporary Middle Eastern Issues, Vol. 7 No. 2/3, pp. 152-166. https://doi.org/10.1108/EBS-08-2013-0032

Publisher

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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