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Understanding approaches to managing diversity in the workplace: An empirical investigation in Italy

Silvia Ravazzani (Department of Business Communication, School of Business and Social Sciences, Aarhus University, Aarhus, Denmark)

Equality, Diversity and Inclusion

ISSN: 2040-7149

Article publication date: 14 March 2016

14986

Abstract

Purpose

The purpose of this paper is to enhance understanding of why and how companies implement diversity management in practice, and of factors that may explain their approach.

Design/methodology/approach

This study takes inspiration from existing typologies depicting organisation-wide perspectives on diversity management, and articulates them in more detail by applying practice-driven indicators and highlighting possible contingent factors at play. The resulting framework is used to investigate diversity management in Italy. Data from a survey conducted among 90 companies and two focus groups with experts and managers are presented.

Findings

The most common approach among Italian companies focuses on addressing social expectations, seemingly shaped by isomorphic pressures and the need to secure legitimacy in their environment. Results also point to an understanding and practice of diversity management in Italy that also incorporate compliance and opportunity-oriented aspects, in an interplay between coercion and voluntarism that reflects local perspective and priorities.

Originality/value

This study makes an effort to address the paucity of studies linking approaches to managing diversity with managerial interventions and contextual factors. The research model connecting approaches with practice-driven aspects and explanatory factors shows descriptive and predictive potential, although it should be contextualised to the specific setting under investigation. This study also fills a research gap in Italy, where existing research primarily involves case studies and qualitative approaches and focuses on gender issues. Implications for research and practice drawn from this study can be useful to scholars and practitioners in other countries.

Keywords

Acknowledgements

The data for this paper come from the author’s PhD dissertation (Ravazzani, 2011). The members of the Internal Communication Laboratory, based at IULM University in Italy, supported the data collection phase of this research. Grateful thanks are addressed to the partners: Ascai; Ferrero; Henkel Italia; Hogg Robinson Italia; IBM Italia; illycaffé; Indesit Company; Iper, la grande i; Micron Technology Italia; Natuzzi Group; NH Hoteles Italia; Porsche Italia; Unicoop Firenze.

Citation

Ravazzani, S. (2016), "Understanding approaches to managing diversity in the workplace: An empirical investigation in Italy", Equality, Diversity and Inclusion, Vol. 35 No. 2, pp. 154-168. https://doi.org/10.1108/EDI-08-2014-0062

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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