Improving agent-based models of diffusion
Abstract
Purpose
This paper aims to review the validation of assumptions made in agent-based modeling of diffusion and the sufficiency (completeness) of the mechanisms assumed to operate.
Design/methodology/approach
One well-cited paper is examined.
Findings
Evidence is presented that casts doubt on the assumptions and mechanisms used. A range of mechanisms is suggested that should be evaluated for inclusion in diffusion modeling.
Originality/value
The need for validation of assumptions has been stressed elsewhere but there has been a lack of examples. This paper provides examples. The stress on the sufficiency of the mechanisms used is new.
Keywords
Citation
East, R., Uncles, M.D., Romaniuk, J. and Lomax, W. (2016), "Improving agent-based models of diffusion", European Journal of Marketing, Vol. 50 No. 3/4, pp. 639-646. https://doi.org/10.1108/EJM-02-2015-0120
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited