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Convenience in Services Marketing

Journal of Services Marketing

ISSN: 0887-6045

Article publication date: 1 January 1990

3435

Abstract

Suggests that the construct of convenience has not been properly defined and operationalized by managers and should be regarded as multidimensional. Proposes a conceptual framework for examining the convenience of services, thus permitting strategic and tactical marketing opportunities to be highlighted. Discusses implications for managers of this framework. Reviews a framework for marketing consumer products published in another journal and applies it to service marketing.

Keywords

Citation

Brown, L.G. (1990), "Convenience in Services Marketing", Journal of Services Marketing, Vol. 4 No. 1, pp. 53-59. https://doi.org/10.1108/EUM0000000002505

Publisher

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MCB UP Ltd

Copyright © 1990, MCB UP Limited

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