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Psychological characteristics of innovators

Abraham Pizam (The Leon Recanati School, Tel‐Aviv University, Israel)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 March 1972

517

Abstract

Reviews empirical studies examining psychological characteristics of innovation. States that the literature was delved into to analyse characteristics which are relevant. Evaluates and discusses the various literature sources and suggests various advantages and disadvantages therein. Concludes that, though difficult, the need for the future is: more studies using the same psychological inventory across many products; more studies on the same product using many psychological inventories.

Keywords

Citation

Pizam, A. (1972), "Psychological characteristics of innovators", European Journal of Marketing, Vol. 6 No. 3, pp. 203-210. https://doi.org/10.1108/EUM0000000005141

Publisher

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MCB UP Ltd

Copyright © 1972, MCB UP Limited

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