Change that can kill off great, well‐run companies
Abstract
Profiles two types of technological change — sustaining and disruptive. Employs an inset of definitions explaining technology, innovation, sustaining technologies and disruptive technologies. States a lack of understanding about the strategic difference between sustaining and disruptive technologies can result in a crucial failure. Further insets shows Hewlett‐Packard’s laser jet and ink‐jet printers as a prime example of how to cope with disruptive technology, even if it threatens suicide for its original business division. Sums up firms are rarely in a position to have the correct organizational, managerial or cultural response to enable them to cope successfully with changes generated by disruptive technologies.
Keywords
Citation
Kippenberger, T. (2000), "Change that can kill off great, well‐run companies", The Antidote, Vol. 5 No. 7, pp. 12-16. https://doi.org/10.1108/EUM0000000006872
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited