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Discussing three models of client: consultant collaboration for effective training interventions -- a case study approach

Tony Marks (CEO of 20|20 Business Insight, Dundee, UK)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 30 September 2013

1401

Abstract

Purpose

This article aims to draw parallels between literature discussing the benefits of management consultancy and three different role types adopted by consultants to provide an effective training intervention.

Design/methodology/approach

Using three case studies, it highlights the way each consulting model has been enacted by 20|20 to support its clients, all of whom are multinational businesses who invest a significant proportion of their annual budgets on industrial training.

Findings

The relationship between a consultant training provider and client is critical to the success of any training intervention. Linked to this is an appreciation of the cultural differences to be found within any single client organisation. For some organisations, this difference begins with the way training itself is defined, and even whether it is a part of the wider organisational identity and communications vocabulary.

Originality/value

As this article illustrates, the provision of industrial training is so much more than the ostensibly “tickbox” exercise of simply imparting functional knowledge through a standard set of courseware. Successful training interventions require a cultural approach to be taken in order to achieve their full potential.

Keywords

Citation

Marks, T. (2013), "Discussing three models of client: consultant collaboration for effective training interventions -- a case study approach", Industrial and Commercial Training, Vol. 45 No. 7, pp. 406-411. https://doi.org/10.1108/ICT-06-2013-0040

Publisher

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Emerald Group Publishing Limited

Copyright © 2013, Emerald Group Publishing Limited

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