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Literature review of mobile banking and individual performance

Carlos Tam (NOVA IMS, Universidade Nova de Lisboa, Lisboa, Portugal)
Tiago Oliveira (NOVA IMS, Universidade Nova de Lisboa, Lisboa, Portugal)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 2 October 2017

4875

Abstract

Purpose

Most empirical studies of m-banking seek to understand the factors and motivations that influence the adoption or behaviour intention. The purpose of this paper is to focus on analysing and synthesising existing studies and make recommendations to researchers and practitioners.

Design/methodology/approach

Few papers focus on the m-banking use and individual performance, but on the determinants of adoption measures, instead. This research examines 64 journal articles published between 2002 and 2016 in top journals. Following a comprehensive review of the literature, the authors propose a research agenda.

Findings

The importance of use and individual performance has long been recognised by academics and practitioners in a variety of functional disciplines. The present review indicates that the topics of m-banking adoption and behavioural intention dominate the majority of research, but finds very few studies on post-adoption. The two most significant drivers of intentions to adopt m-banking are perceived ease of use and perceived usefulness. Considering several m-banking definitions, the authors propose a new, broader definition that takes into account the technological changes that have occurred over time. m-banking is a service or product offered by financial institutions that makes use of portable technologies.

Originality/value

This paper assembles this diverse body of knowledge into a coherent whole. The authors expect that this review will be of benefit to anyone interested in m-banking research and that it will help to stimulate further interest. In order to advance research in m-banking, future research should consider other theories uncovered in our findings.

Keywords

Citation

Tam, C. and Oliveira, T. (2017), "Literature review of mobile banking and individual performance", International Journal of Bank Marketing, Vol. 35 No. 7, pp. 1044-1067. https://doi.org/10.1108/IJBM-09-2015-0143

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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