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Parent-adolescent conflict and choice of conflict resolution strategy: Familial holiday planning

Rashmi Singh (Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee, India)
J. K. Nayak (Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee, India)

International Journal of Conflict Management

ISSN: 1044-4068

Article publication date: 8 February 2016

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Abstract

Purpose

The purpose of this paper is to investigate the impact of family communication patterns (FCPs) on adolescents’ choice of conflict resolution strategies during family holiday planning.

Design/methodology/approach

The paper is framed by and builds on the literature on the adolescents’ choice of conflict resolution strategies and the FCP. The sample was collected using a survey among 400 adolescents in India. Exploratory factor analysis, confirmatory factor analysis and structural equation modelling have been used to analyse the data.

Findings

The paper provides a significant relationship between FCP and the choice of conflict resolution strategies. The study findings suggested that adolescents’ choice of resolution strategy depends on the type of communication environment in the family. It has been seen that adolescents have more say in concept-oriented families and use different types of resolution strategies compared to socio-oriented families.

Practical implications

The present study has considerable implications for the marketers and the academicians. Through FCP, marketers will be able to segment the families and, hence, may introduce efficient and competent marketing strategies and promotional campaigns.

Originality/value

The paper offers insights into the choice of conflict resolution strategy by adolescents’ in different FCPs. The study has originality and offers value to marketers as it focuses on adolescents, and explores their perceptions about their influence during the decision process.

Keywords

Citation

Singh, R. and Nayak, J.K. (2016), "Parent-adolescent conflict and choice of conflict resolution strategy: Familial holiday planning", International Journal of Conflict Management, Vol. 27 No. 1, pp. 88-115. https://doi.org/10.1108/IJCMA-04-2014-0025

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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