Travelers’ preferences for peer-to-peer (P2P) accommodations and hotels
International Journal of Culture, Tourism and Hospitality Research
ISSN: 1750-6182
Article publication date: 2 October 2017
Abstract
Purpose
The purpose of this study was to investigate travelers’ preferences for peer-to-peer (P2P) accommodations or hotels when traveling for leisure or business purposes given the rise of P2P accommodations in the form of Airbnb, Vacation Rentals by Owners (VRBO) One Fine Stay, etc.
Design/methodology/approach
VRBO hosts in Denver, Colorado, USA provided contact information for 788 travelers who stayed with them over the prior three years. These travelers received an email survey and the opportunity to be entered in a drawing for one of three US$250 gift cards.
Findings
P2P usage was driven by leisure travel. The most influential factors in the choice of P2P over hotel were price, location, party size, dwelling size and trip length. When choosing a hotel for business travel, the influential factors were location, safety and security, price and knowing what one will receive in the way of facility and services.
Research limitations/implications
The external validity of the findings is limited as the study was conducted in one US city using travelers of only one P2P accommodations platform.
Practical implications
Hotels may want to leverage their loyalty programs and stress the importance of safety and security when traveling as a means of competing with P2P accommodations.
Originality/value
Given limited empirical research on P2P accommodations, this study provides an informative first look at the preferences and behaviors of travelers using P2P accommodations and points to a growing loyalty to P2P accommodations versus hotels in the leisure segment.
Keywords
Acknowledgements
Research funding for this study was made possible through a grant provided by the Short-term Rental Alliance (SRA) of Denver, CO, USA. This grant was used to provide financial incentives for survey respondents and to provide statistical analysis. The SRA had no involvement in the focus, design, execution or submission of the study.
Citation
Young, C.A., Corsun, D.L. and Xie, K.L. (2017), "Travelers’ preferences for peer-to-peer (P2P) accommodations and hotels", International Journal of Culture, Tourism and Hospitality Research, Vol. 11 No. 4, pp. 465-482. https://doi.org/10.1108/IJCTHR-09-2016-0093
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited