The impact of social media and collaboration on Gen Y employees’ engagement
International Journal of Development Issues
ISSN: 1446-8956
Article publication date: 4 September 2017
Abstract
Purpose
This paper aims to examine the relationship between workplace use of social media, collaboration and Gen Y employees’ engagement.
Design/methodology/approach
A sample of 209 Indian Gen Y employees from information technology industry participated in the survey. Structural equation modelling is used to test the research hypotheses.
Findings
Findings reveal that social media has a significant positive effect on collaboration, which leads to Gen Y employees’ perceived learning, in turn impacting Gen Y employees’ engagement.
Research limitations/implications
Findings suggest a social media-enabled approach of collaboration to satisfy Gen Y employees’ perceived learning leading to their engagement. However, this study only examines the employees’ perspective; it will be prudent to examine management perspective as well in future studies.
Practical implications
Organisations must integrate social media into their talent management strategy.
Originality/value
This study contributes to the literature in human resources pertaining to social media as an asset to promote collaboration and develops a linkage between social media and Gen Y employees’ engagement via perceived learning.
Keywords
Acknowledgements
The author would like to thank his parents for their continuous blessings and unconditional support. He thanks his supervisor for her guidance and constructive criticism. Last, but not the least, he praises Al-Kareem for keeping him motivated throughout.
Citation
Naim, M.F. and Lenka, U. (2017), "The impact of social media and collaboration on Gen Y employees’ engagement", International Journal of Development Issues, Vol. 16 No. 3, pp. 289-299. https://doi.org/10.1108/IJDI-04-2017-0041
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited