When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 April 2010
Abstract
Alcohol sponsorship of sport is common in Australia, with much debate about the appropriateness of linking sport with alcohol advertising and promotion. This paper provides examples of such sponsorships to appreciate the extent and nature of the complex relationship between sport and alcohol sponsors. The public health and policy implications of alcohol sponsorship of sport extending to creating a sporting competition purely to promote an alcohol brand are considered.
Keywords
Citation
Jones, S.C. (2010), "When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia", International Journal of Sports Marketing and Sponsorship, Vol. 11 No. 3, pp. 67-78. https://doi.org/10.1108/IJSMS-11-03-2010-B007
Publisher
:Emerald Group Publishing Limited
Copyright © 2010 by Winthrop Publications Limited