To read this content please select one of the options below:

Favour and opportunity: renqing in Chinese business relationships

AMNA KHAN (Department of Marketing, Manchester Metropolitan University, Manchester, United Kingdom)
Judith Zolkiewski (Manchester Business School, University of Manchester, Manchester, United Kingdom)
John Murphy (Manchester Business School, University of Manchester, Manchester, United Kingdom)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 7 March 2016

1143

Abstract

Purpose

The purpose of this paper is to explore the impact and effect of renqing in Chinese business relationships. The research focused on a multinational organisation that is based in China.

Design/methodology/approach

As the research was exploratory, a qualitative approach was adopted. The researcher was based in the organisation for a six-month period, and interviews were undertaken with purchasing managers.

Findings

The findings show that the Chinese concept of renqing comprises favours and opportunities.

Research limitations implications

The research is exploratory and further research is required to confirm the wider applicability of the findings.

Practical implications

The findings illustrate the importance of understanding the use of both favours and opportunities in business relationship in China. The findings also indicate the importance of being sensitive to cultural factors in business relationships.

Originality/value

This exploratory research indicates that previous conceptualisation of Renqing was limited, as the aspects it encompasses, favours and opportunities, were not identified. This research identifies the importance of opportunities in Chinese business relationships.

Keywords

Citation

KHAN, A., Zolkiewski, J. and Murphy, J. (2016), "Favour and opportunity: renqing in Chinese business relationships", Journal of Business & Industrial Marketing, Vol. 31 No. 2, pp. 183-192. https://doi.org/10.1108/JBIM-02-2014-0036

Publisher

:

Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

Related articles