Winning the Story Wars
Andrea J.S. Stanaland
(Department of Marketing, Radford University, Radford, Virginia, USA)
364
Keywords
Citation
Andrea J.S. Stanaland (2014), "Winning the Story Wars", Journal of Consumer Marketing, Vol. 31 No. 6/7, pp. 553-553. https://doi.org/10.1108/JCM-03-2014-0884
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited