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Methods of Persuasion: How to Use Psychology to Influence Human Behavior

Geoffrey P. Lantos (Department of Business Administration, Stonehill College, North Easton, Massachusetts, USA)

ISSN: 0736-3761

Article publication date: 4 November 2014

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Geoffrey P. Lantos (2014), "Methods of Persuasion: How to Use Psychology to Influence Human Behavior", Journal of Consumer Marketing, Vol. 31 No. 6/7, pp. 558-560. https://doi.org/10.1108/JCM-08-2014-1115

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