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Identity and difference – re-thinking UK South Asian entrepreneurship

Mark Christopher McPherson (Department of Marketing, Branding and Tourism, Middlesex, University Business School, London, UK)

Journal of Enterprising Communities: People and Places in the Global Economy

ISSN: 1750-6204

Article publication date: 6 November 2017

443

Abstract

Purpose

This paper, which is part of a larger study, aims to discuss from an ethno-cultural perspective, the notion of self-identification and difference pertaining to first and second-generation South Asian male entrepreneurs. In essence, previous studies have not explored this dimension to any sufficient depth. Therefore, evidence is unclear as to how ethno-culture has informed entrepreneurial identity and difference.

Design/methodology/approach

Adopting a phenomenological research paradigm, 42 semi-structured interviews were conducted with first- and second-generation Sikh and Pakistani Muslim male entrepreneurs in Greater London. A typology of second-generation entrepreneurs is developed and a research agenda proposed.

Findings

First-generation respondents regard the UK as home and do not suffer from shifts in identity. These particular respondents identify themselves as Sikh or Pakistani Muslim or a Businessman. However, the second-generation identify themselves via three distinct labels. Here respondents stress their ethnicity by using Hyphenated British identities or hide their ethnicity behind the term a Normal Businessman, or appear opportunists by using ethnicity as a resource to espouse a true entrepreneurial identity.

Research limitations/implications

The research environment within the Greater London area where the respondents are located may not be as generalisable when compared with other parts of the UK.

Originality/value

This paper offers a unique insight into self-prescribed identity and difference noted among London’s ethnic entrepreneurs.

Keywords

Acknowledgements

The author would like to extend his heart-felt gratitude to all those within this study for allowing me access to their time, businesses and busy lives. Without their support, co-operation and invaluable contributions, a deeper understanding of ethnic entrepreneurship would not have been realised.

Citation

McPherson, M.C. (2017), "Identity and difference – re-thinking UK South Asian entrepreneurship", Journal of Enterprising Communities: People and Places in the Global Economy, Vol. 11 No. 5, pp. 564-589. https://doi.org/10.1108/JEC-04-2016-0012

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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