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Effects of store attributes on retail patronage behaviors: Evidence from activewear specialty stores

Hyo Jung Chang (Department of Nutrition, Hospitality and Retailing, Texas Tech University, Lubbock, TX, U.S.A.)
Hyeon Jeong Cho (Department of Human Environmental Studies, Southeast Missouri University, Cape Girardeau, MO, U.S.A.)
Thomas Turner (Department of Consumer, Apparel and Retail Studies, The University of North Carolina at Greensboro, Greensboro, NC, U.S.A.)
Megha Gupta (Horizon Blue Cross Blue Shield of New Jersey, Newark, NJ, U.S.A.)
Kittichai Watchravesringkan (Consumer Apparel, and Retail Studies, University of North Carolina at Greensboro, NC, USA.)

Journal of Fashion Marketing and Management

ISSN: 1361-2026

Article publication date: 11 May 2015

5372

Abstract

Purpose

The purpose of this paper is to identify selected store attributes of activewear specialty retailers that impact consumers’ satisfaction, which in turn influence word-of-mouth (WOM) and retail patronage behavior.

Design/methodology/approach

Using an on-site store intercept, 150 responses were collected to answer hypothesized relationships. An exploratory factor analysis was first performed followed by a confirmatory factor analysis and a structural equation analysis.

Findings

Results revealed that sales employees and store atmosphere attributes of activewear specialty stores had a positive influence on consumer satisfaction, which in turn had a direct impact on WOM and repatronage intentions for activewear specialty stores. Therefore, in order to satisfy consumers, activewear specialty retailers need to ensure that they provide an attractive and pleasant shopping atmosphere. Furthermore, satisfied consumers are likely to spread positive WOM about the retailer and display their intention to revisit the store in the future. The authors conclude by discussing the results and suggest implications and future research directions.

Originality/value

The findings of this research shed light on the managerial implications for activewear specialty retailers with regards to marketing strategies and consumers’ attitudes.

Keywords

Citation

Chang, H.J., Cho, H.J., Turner, T., Gupta, M. and Watchravesringkan, K. (2015), "Effects of store attributes on retail patronage behaviors: Evidence from activewear specialty stores", Journal of Fashion Marketing and Management, Vol. 19 No. 2, pp. 136-153. https://doi.org/10.1108/JFMM-03-2014-0019

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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