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Corporate reputation and reputation risk: Definition and measurement from a (risk) management perspective

Christian Eckert (Department of Insurance Economics and Risk Management, Friedrich-Alexander University Erlangen-Nürnberg, Germany)

Journal of Risk Finance

ISSN: 1526-5943

Article publication date: 20 March 2017

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Abstract

Purpose

The corporate reputation of a firm and reputation risk is becoming increasingly important because of the rise of social media and the ongoing globalization. While defining and measuring corporate reputation and reputation risk represent the first steps in corporate reputation (risk) management, there is no general agreement in defining and measuring these two terms. Hence, this paper aims to give an overview of the existing literature in this regard, discuss it with respect to the operability in corporate reputation (risk) management and, based on this, present a holistic and consistent approach to define and measure corporate reputation and reputation risk.

Design/methodology/approach

The paper gives an overview of the literature regarding definitions and measurement methods of corporate reputation and reputation risk. Moreover, it discusses such definitions and measurement methods with respect to the operability in corporate reputation (risk) management.

Findings

Based on an overview of the literature regarding definitions and measurement methods of corporate reputation and reputation risk, the authors present a holistic and consistent approach to define and measure corporate reputation and reputation risk.

Originality/value

The authors present an holistic and consistent approach to define and measure corporate reputation and reputation risk with focus on (risk) management purposes.

Keywords

Citation

Eckert, C. (2017), "Corporate reputation and reputation risk: Definition and measurement from a (risk) management perspective", Journal of Risk Finance, Vol. 18 No. 2, pp. 145-158. https://doi.org/10.1108/JRF-06-2016-0075

Publisher

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Emerald Publishing Limited

Copyright © 2017, Emerald Publishing Limited

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