Exploring the intention to use mobile learning: the moderating role of personal innovativeness
Journal of Systems and Information Technology
ISSN: 1328-7265
Article publication date: 4 March 2014
Abstract
Purpose
The main purpose of this study was to combine the extended technology acceptance model (TAM) with the innovation diffusion theory (IDT) to examine how learners' beliefs affected their usage intention of mobile learning (m-learning) and explore whether the relationships between learners' beliefs and their usage intention of m-learning changed under different levels of personal innovativeness regarding the new information technology (IT).
Design/methodology/approach
Sample data for this study were collected from Taiwanese mobile phone users, a total of 750 questionnaires were distributed, and 486 usable questionnaires were analyzed in this study, with a usable response rate of 64.80 per cent. Collected data were analyzed using structural equation modeling, multiple group analysis, and hierarchical moderated regression analysis.
Findings
Perceived usefulness (PU), perceived ease of use (PEOU), perceived enjoyment (PE), and compatibility can play essential roles in affecting learners' intention to use m-learning. Personal innovativeness can moderate the effects of PU, PEOU, and compatibility on intention to use m-learning except the effect of PE on intention to use m-learning.
Originality/value
Based on the views of the extended TAM with the IDT, this study incorporates intrinsic motivator (i.e. PE) along with conventional extrinsic motivators (i.e. PU and PEOU) into its analysis of m-learning acceptance for a more robust analysis and exhibits explicit results indicating that the effects of learners' beliefs on their usage intention of m-learning depend largely on their innovative predisposition regarding the new IT.
Keywords
Acknowledgements
The author would like to thank the Editor and anonymous reviewers for their insightful comments and valuable suggestions.
Citation
Cheng, Y.-M. (2014), "Exploring the intention to use mobile learning: the moderating role of personal innovativeness", Journal of Systems and Information Technology, Vol. 16 No. 1, pp. 40-61. https://doi.org/10.1108/JSIT-05-2013-0012
Publisher
:Emerald Group Publishing Limited
Copyright © 2014, Emerald Group Publishing Limited