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Psychometric sifting to efficiently select the right service employees

John E.G. Bateson (Cass Business School, City University, London, UK)
Jochen Wirtz (NUS Business School, National University of Singapore, Singapore)
Eugene Burke (CEB SHL Talent Measurement, Thames Ditton, UK)
Carly Vaughan (CEB SHL Talent Measurement, Thames Ditton, UK)

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 2 September 2014

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Abstract

Purpose

Service employees in subordinate service roles are crucial for operational efficiency and service quality. However, the stressful nature of these roles, inappropriate hire selection, and the proliferation of job boards have created massive recruitment problems for HR departments. The purpose of this paper is to highlights the growing costs of recruiting the right candidates for service roles while offering an alternative approach to recruitment that is more efficient and effective than the traditional approach.

Design/methodology/approach

The study offers empirical evidence of five instances in which the use of psychometric sifting procedures reduced recruitment costs, while improving the quality of the resultant hires.

Findings

By standing the traditional recruitment process “on its head” and using psychometric tests at the start of the selection process, the recruitment process can be significantly improved. Such tests efficiently weed out unsuitable candidates before they even enter the recruitment process, leaving a smaller, better-qualified pool for possible recruitment.

Practical implications

Firms can safely use the psychometric sifts to select applicants according to their operational efficiency, customer orientation, and overall performance. This paper illustrates the use of both traditional questionnaire measures and situational judgment tests to remove unsuitable applicants at the start of the selection process. A real-life case study suggests that such an approach increases the hiring success rate from 6:1 to 2:1. In the opening of a new supermarket by a UK group, this process saved 73,000 hours of managers’ time, representing $1.8 million savings in opening costs.

Originality/value

The paper offers a viable cost-saving alternative to a growing problem for HR departments in service firms and provides directions for further research.

Keywords

Acknowledgements

This paper builds on a condensed version of Bateson et al. (2013).

Citation

E.G. Bateson, J., Wirtz, J., Burke, E. and Vaughan, C. (2014), "Psychometric sifting to efficiently select the right service employees", Managing Service Quality: An International Journal, Vol. 24 No. 5, pp. 418-433. https://doi.org/10.1108/MSQ-04-2014-0091

Publisher

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Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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