Ludic Executives: The Case for Play in Entrepreneurial Learning Design

Business Schools and other executive training providers have come under withering attacks since before the global financial crisis for their standardised, non-integrated executive curricula, rigid methods of instruction and weak participant engagement. The crisis has extended this critique. Further criticisms relate to the inability of providers who are schooled in Western paradigms of instruction to manage increasingly multi-cultural, executive workshops. This chapter proposes a play-based approach to executive training. The chapter argues that a play-based approach re-dresses some of the above imbalances and re-positions the interests of entrepreneurial and executive learners. The chapter evaluates the development of the approach to learning by using play-based and experiential-learning simulator called Synergy. Initial arguments are presented with indications and results on why play-based designs can offer a productive response to some of the current criticisms that are levelled at executive and entrepreneurial training provision.