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Why choose organic food? Motivating the consumer's intent to purchase

Strategic Direction

ISSN: 0258-0543

Article publication date: 4 March 2014

5572

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

There is agreement, between many countries, on the need for sustainable development. Despite the fact, however, that some countries are still reluctant, several meetings have at least taken place between heads of state, authorities, researchers and society, which demonstrates that concern for sustainable development is now a priority.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Social implications

Provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2014), "Why choose organic food? Motivating the consumer's intent to purchase", Strategic Direction, Vol. 30 No. 4, pp. 6-8. https://doi.org/10.1108/SD-04-2014-0046

Publisher

:

Emerald Group Publishing Limited

Copyright © 2014, Emerald Group Publishing Limited

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