Making middle-market firms the center of attraction: Strategic communication counts for reaching stakeholders

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

This paper examines the issues faced by middle-market companies in trying to raise their profile to stakeholders. Strategic communication is the key, something that can be achieved by a combination of thinking and behaving as if they are corporations, engagement with stakeholders and implementation of a strategic approach for corporation communication.

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.