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Hiring the right executive: Sales or marketing orientation?

Strategic Direction

ISSN: 0258-0543

Article publication date: 8 February 2016

457

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Developments affecting the business world have prompted many organizations to increase the number of executives in their ranks. The growing significance of social media platforms and big data are examples which have given rise to new corporate positions. Titles afforded to these executives often reflect the level of importance ascribed to the functions they represent. But such appointments are typically not an option for smaller operators. Resources are limited in most cases. Having multiple corporate officers is therefore out of the question. It is simply not affordable. Tough decisions must therefore be made by small- and medium-sized enterprises (SMEs).

Practical implications

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Keywords

Citation

(2016), "Hiring the right executive: Sales or marketing orientation?", Strategic Direction, Vol. 32 No. 2, pp. 17-19. https://doi.org/10.1108/SD-11-2015-0172

Publisher

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Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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