The jeans genie: KKCL’s growth in the Indian fashion apparel market

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Any firm able to climb from relatively humble origins to become a leading player in its sector is worthy of admiration. Such accolades are surely even more deserved when the industry in question is renowned for high levels of competitiveness. That’s exactly what Kewai Kiran Clothing Limited (KKCL) has achieved though. After beginning life producing unbranded school uniforms, the company has risen to become India’s leading manufacturer of fashion clothing. Throughout its existence, this family-run outfit has demonstrated an eye for opportunity. This is perfectly illustrated by KKCL’s transition from the aforementioned school uniforms to denim jeans.

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