Making the most of Facebook and Twitter? How top companies are failing in their social media strategies

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

It is assumed that most major corporations have social media all sewn up. First appearing in the early 2000s, they presented a free, engaging way for corporations to connect with their customers and other stakeholders. However it soon became clear that they did not just represented a huge risk to firms, but also that in order to get the most out of them, they had to adopt certain strategies as part of en effective marketing plan.

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.