Sleeping with the enemy: Strategic benefits of competitor relationships

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

When Apple launched its new iPad Pro product in 2015, there was a moment of bravura in the presentation that had most people raising at least one eyebrow, technology writers slack-jawed in amazement and many Apple fanboys shaking their heads in disbelief. It wasn’t the size of the new product, the fact it could run two apps side-by-side on its screen, or the way its special pen worked.

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.