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Organizational transformation through improved employee engagement – “How to use effective methodologies to improve business productivity and expand market share”

Perry Daneshgari (MCA Inc, Grand Blanc, Michigan, USA.)
Heather Moore (MCA Inc, Grand Blanc, Michigan, USA.)

Strategic HR Review

ISSN: 1475-4398

Article publication date: 11 April 2016

1558

Abstract

Purpose

The purpose of this paper is to help businesses understand that as markets change, the way a company does business also must change to stay competitive in their industry. A company needs to know their share of the market to develop strategies to stay competitive and survive. This case study takes you through a successful company’s recognition and transformation involving all aspects of the organization. Cross-functional teams were developed to improve existing processes and develop new ones, as well as educate their people along the way.

Design/methodology/approach

The case study explains the process taken to help the company make the required changes to stay competitive. The company’s transformation happened through the application of Agile Construction® and the implementation of design teams to develop and test new or improved company processes and procedures. Once the improvements proved successful, the new standardized way of doing business was introduced to the rest of the organization. Tools were introduced to enhance the new processes and make them visible to the entire organization.

Findings

It was found that working together as a team and learning together to create standardized processes improved the company’s overall profitability, increased sales and expanded their market share. It takes a lot of dedication and hard work along the way to improve. The process also proved that the team has to work toward the same goals for the transformation to be successful.

Practical implications

Changes to practice that must be made is that communication is key among everyone involved in the organization. Also, there is value in understanding that the organization’s way of thinking needs to change to a learning organization.

Originality/value

Any organization, whether a company or an institution, can benefit from reading this case study. It is important to understand that the way of doing work changes over time and improvements have to be made to be successful in any industry. Team work is also important, so that everyone is reaching for a common goal.

Keywords

Citation

Daneshgari, P. and Moore, H. (2016), "Organizational transformation through improved employee engagement – “How to use effective methodologies to improve business productivity and expand market share”", Strategic HR Review, Vol. 15 No. 2, pp. 57-64. https://doi.org/10.1108/SHR-02-2016-0007

Publisher

:

Emerald Group Publishing Limited

Copyright © 2016, Emerald Group Publishing Limited

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