Strategy and co-creation thinking

The authors propose that platforms of stakeholder engagement can become the new basis of enterprise value creation.

The authors report on how new co-creation engagement models can be designed all across the value chain of enterprise activities.

According to the authors' studies of leading firms, strategy making has become a joint process of co-creative discovery, as enterprises devise and develop new opportunities together with customers, partners and other stakeholders.

Case examples of implementation at leading companies are offered.

Leaders will have to manage a process of value creation from a stakeholding-individual and experience-based perspective.

The article challenges leaders to question why companies should be limited by the internal competencies of the firm when co-creation platforms could provide access to greater competencies through a well-developed global resource base.