Ten drivers of radical management in the “creative economy”

The author has found that some companies are learning to thrive by adopting a customer-centric model of continuous innovation. He describes their practices.

These masters of the new creative economy have abandoned many of the major pillars of twentieth century management thinking. The author describes the new principles of the radical management agenda.

Ten dramatic shifts in management thinking have occurred. The author offers a blueprint for transition from the old to the new perspective.

Leaders must give more attention to competing on the basis of value they are adding to customers, not simply how efficient they are.

In the emerging creative economy, competitive advantage is increasingly transient. Today organizations can only survive by continuously satisfying the changing needs of the customer. The author provides a blueprint for action.