Cloud sourcing and innovation: slow train coming?: A composite research study

Author(s):

Leslie P. Willcocks (Department of Management, London School of Economics and Political Science, London, UK)

Will Venters (Department of Management, London School of Economics and Political Science, London, UK)

Edgar A. Whitley (Department of Management, London School of Economics and Political Science, London, UK)

Citation:

Leslie P. Willcocks, Will Venters, Edgar A. Whitley, (2013) "Cloud sourcing and innovation: slow train coming?: A composite research study", Strategic Outsourcing: An International Journal, Vol. 6 Iss: 2, pp.184 - 202

DOI

http://dx.doi.org/10.1108/SO-04-2013-0004

Downloads:

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Acknowledgements:

The research reported in this paper was partly supported by a grant from Accenture. Earlier versions of some of the results appeared in Willcocks et al. (2011b‐f).

Abstract:

Purpose

– Although cloud computing has been heralded as driving the innovation agenda, there is growing evidence that cloud computing is actually a “slow train coming”. The purpose of this paper is to seek to understand the factors that drive and inhibit the adoption of cloud computing, particularly in relation to its use for innovative practices.

Design/methodology/approach

– The paper draws on a composite research base including two detailed surveys and interviews with 56 participants in the cloud supply chain undertaken between 2010 and 2013. The insights from this data are presented in relation to set of antecedents to innovation and a cloud sourcing model of collaborative innovation.

Findings

– The paper finds that while some features of cloud computing will hasten the adoption of cloud, and its use for innovative purposes by the enterprise, there are also clear challenges that need to be addressed before cloud can be adopted successfully. Interestingly, the analysis highlights that many of these challenges arise from the technological nature of cloud computing itself.

Research limitations/implications

– The research highlights a series of factors that need to be better understood for the maximum benefit from cloud computing to be achieved. Further research is needed to assess the best responses to these challenges.

Practical implications

– The research suggests that enterprises need to undertake a number of steps for the full benefits of cloud computing to be achieved. It suggests that collaborative innovation is not necessarily an immediate consequence of adopting cloud computing.

Originality/value

– The paper draws on an extensive research base to provide empirically informed analysis of the complexities of adopting cloud computing for innovation.

Keywords:

Cloud computing, Innovation, Diffusion of innovation, Cloud sourcing

Type:

Research paper

Publisher:

Emerald Group Publishing Limited

Copyright:

© Emerald Group Publishing Limited 2013
Published by Emerald Group Publishing Limited