A Marketing Training Workshop for Industrial Trainers: Programme Planning and Evaluation
Ronald R. Sims
(Associate Professor of Business in the School of Business Administration at the College of William and Mary, Virginia, USA. He is currently involved in research on the application of Experiential Learning Theory in improving teaching and training programmes, various approaches to learning styles and organisational death or decline and how it affects the organisational development practitioner)
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Abstract
Trainers in industry are increasingly concerned about marketing their programmes in times of decreasing budgets. The author devised a one day training workshop, using a marketing approach to develop, implement and evaluate the training programme. Attitudes and behaviours related to marketing were measured before and after the marketing training workshop to use in developing future programmes.
Keywords
Citation
Sims, R.R. (1987), "A Marketing Training Workshop for Industrial Trainers: Programme Planning and Evaluation", Industrial and Commercial Training, Vol. 19 No. 4, pp. 12-15. https://doi.org/10.1108/eb004072
Publisher
:MCB UP Ltd
Copyright © 1987, MCB UP Limited