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The Marketing Channels of the Texas Wine and Wine Grape Industry and Their Economic Impacts

Marc Michaud (Texas Wine Marketing Research Institute, Texas Tech University, Lubbock, Texas 79409–1162)
Eduardo Segarra (Department of Agricultural and Applied Economics, Texas Tech University, Lubbock, Texas 79409–2132)
Tim Dodd (Texas Wine Marketing Research Institute, Texas Tech University, Lubbock, Texas 79409–1162)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 January 1997

238

Abstract

This study estimates the economic impacts of the Texas wine and wine grape industry on the Texas economy by marketing channel. Survey data from the state's vineyards and wineries for 1996 is used to construct an input‐output model of the Texas economy and an industry impact framework using IMPLAN. Results show that the total core economic impacts of the Texas wine and wine grape industry were $85.8 million in output impacts, 1,157 jobs, $29.6 million in income impacts, and $46.6 million in total value added impacts in 1996. Much of these core economic impacts were attributable to the retail and restaurant marketing channels.

Keywords

Citation

Michaud, M., Segarra, E. and Dodd, T. (1997), "The Marketing Channels of the Texas Wine and Wine Grape Industry and Their Economic Impacts", International Journal of Wine Marketing, Vol. 9 No. 1, pp. 18-30. https://doi.org/10.1108/eb008665

Publisher

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MCB UP Ltd

Copyright © 1997, MCB UP Limited

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