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Strategic Initiatives in the Argentina Wine Industry

Jay R. Schrock (Associate Professor, Department of Hospitality Management, College of Business, San Francisco State University, 1600 Holloway, San Francisco, California 94132)
Charlie R. Adams (Assistant Professor, Education, Nutrition, Restaurant & Hotel Management, Texas Tech University, PO Box 41162, Lubbock, Texas 79409–1162)
Joel D. Nicholson (Professor, Department of International Business, San Francisco State University, 1600 Holloway, San Francisco, California 94132)
Tim H. Dodd (Director, Texas Wine Marketing Institute, Texas Tech University, PO Box 41162, Lubbock, Texas 79409–1162)

International Journal of Wine Marketing

ISSN: 0954-7541

Article publication date: 1 February 2001

328

Abstract

The purpose of this article is to study the export strategies used by the Argentina wine industry. The implementation of export strategies is related to the comparative advantages that Argentina has in wine‐making and wine‐exporting. Using the concept of competitive advantage, the authors found that Argentina has benefited from a low cost of production and several other strengths to develop a strong wine industry. To develop further they must minimise their weaknesses and capitalise on current opportunities.

Keywords

Citation

Schrock, J.R., Adams, C.R., Nicholson, J.D. and Dodd, T.H. (2001), "Strategic Initiatives in the Argentina Wine Industry", International Journal of Wine Marketing, Vol. 13 No. 2, pp. 18-31. https://doi.org/10.1108/eb008717

Publisher

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MCB UP Ltd

Copyright © 2001, MCB UP Limited

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