Strategic Initiatives in the Argentina Wine Industry
Abstract
The purpose of this article is to study the export strategies used by the Argentina wine industry. The implementation of export strategies is related to the comparative advantages that Argentina has in wine‐making and wine‐exporting. Using the concept of competitive advantage, the authors found that Argentina has benefited from a low cost of production and several other strengths to develop a strong wine industry. To develop further they must minimise their weaknesses and capitalise on current opportunities.
Keywords
Citation
Schrock, J.R., Adams, C.R., Nicholson, J.D. and Dodd, T.H. (2001), "Strategic Initiatives in the Argentina Wine Industry", International Journal of Wine Marketing, Vol. 13 No. 2, pp. 18-31. https://doi.org/10.1108/eb008717
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited