To read this content please select one of the options below:

The Long and Short of Strategic Planning

F. Paul Carlson (Vice President of Strategy and Business Development at Honeywell, Inc. in Minneapolis, Minnesota)

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 March 1990

669

Abstract

ROI forces a corporation to measure its performance based on a short‐term horizon. What is needed is a way to blend both short‐term and long‐term plans to achieve corporate objectives.

Citation

Paul Carlson, F. (1990), "The Long and Short of Strategic Planning", Journal of Business Strategy, Vol. 11 No. 3, pp. 15-19. https://doi.org/10.1108/eb039370

Publisher

:

MCB UP Ltd

Copyright © 1990, MCB UP Limited

Related articles