ONLY THE STRONG
David Willey
(New York‐based freelance writer who writes frequently for JBS)
225
Abstract
Competition, consolidation, and couponing have made consumers savvier and brand loyalty shakier. As a result, nurturing the all‐important brand demands a new level of creativity and an increased attention to strategy. Often it means a closer look at logos and package design.
Citation
Willey, D. (1993), "ONLY THE STRONG", Journal of Business Strategy, Vol. 14 No. 3, pp. 30-33. https://doi.org/10.1108/eb039556
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited