PROFITABLE POINTERS FROM NON‐PROFITS
Betsy Wiesendanger
(Frequent contributor to Business Strategy, is spending her summer vacation at the non‐profit Iowa Summer Writing Festival)
376
Abstract
Non‐profits have to make money—lots of it, in fact. And there's lots to learn from the creative strategy, planning, and marketing these concerns employ.
Citation
Wiesendanger, B. (1994), "PROFITABLE POINTERS FROM NON‐PROFITS", Journal of Business Strategy, Vol. 15 No. 4, pp. 33-39. https://doi.org/10.1108/eb039645
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited