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THE RULES OF THE GAME

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 January 1998

255

Abstract

To make the most of their intellectual assets, companies must have a solid implementation strategy.

Citation

Trussler, S. (1998), "THE RULES OF THE GAME", Journal of Business Strategy, Vol. 19 No. 1, pp. 16-19. https://doi.org/10.1108/eb039904

Publisher

:

MCB UP Ltd

Copyright © 1998, MCB UP Limited

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