BOEING VS. AIRBUS: COMPETING FOR THE FUTURE

Boeing Company has been the world's leading producer of large commercial airplanes for several decades. However, in the late 1990s, Europe‐based Airbus Industrie competed with Boeing aggressively and captured almost fifty percent of the over‐100‐seat airplane market. This paper examines the battle between Boeing and Airbus, including a concise report on Airbus' launch of its A380 superjumbo project. The paper also contains the authors' recommendations to Boeing and the U.S. government.