Beyond goods and services: Staging experiences and guiding transformations
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Abstract
“Beyond the world of goods and services lies the world of experiences and transformations—distinct economic offerings with implications for the strategic fortunes of giant corporations and entrepreneurial start‐ups alike.”
Citation
(1997), "Beyond goods and services: Staging experiences and guiding transformations", Strategy & Leadership, Vol. 25 No. 3, pp. 11-17. https://doi.org/10.1108/eb054585
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited