Defining the tourist product — and its importance in tourism marketing
D.J. Jeffries
(OBE, London)
1140
Abstract
Who are those principally engaged in marketing any commodity? They are the specialists in market research, in publicity, in public relations, in sales and in physical distribution and they have this in common: that they communicate with the consumer. Their role is two‐fold, before and after production.
Citation
Jeffries, D.J. (1971), "Defining the tourist product — and its importance in tourism marketing", The Tourist Review, Vol. 26 No. 1, pp. 2-5. https://doi.org/10.1108/eb057631
Publisher
:MCB UP Ltd
Copyright © 1971, MCB UP Limited