Mastering Business for Strategic Communicators

Cover of Mastering Business for Strategic Communicators

Insights and Advice from the C-suite of Leading Brands

Subject:

Synopsis

Table of contents

(28 chapters)

Part I Introduction

Part II Communications, Business Acumen, and the C-Suite

Part III Finance and Investor Relations

Part IV Human Resources and Employee Engagement

Part VI Marketing, Brand, and Data Analytics

Part VII Social Responsibility and Transparency

Part VIII Communication and Corporate Transformations

Part IX Summing Up

Cover of Mastering Business for Strategic Communicators
DOI
10.1108/9781787145030
Publication date
2017-10-19
Editors
ISBN
978-1-78714-504-7
eISBN
978-1-78714-503-0