Describes how collaborative techniques and software can provide tailoreddigital support for marketing teams. Suggests five ideas for providing suchassistance to marketing teams, including: offering a helping hand in the form ofsoftware and other digital support systems designed to facilitate collaborationand project sharing; saving money by judicious spending and investment; applyingthe union of Web 2.0 applications with business that has created a new breed ofcollaboration software known as “Enterprise 2.0”; Providing toolsthat are limited in cost to ease the burden on budgets; and replacing the basicPC workstation with a more dynamic arrangement based on a combination of moreflexible working hours and a growing enthusiasm for BlackBerrys and iPads.Article type: ViewpointISSN: 0954-1543Reference: 40AE760