sd10.1108/sdStrategic Direction0258-0543Emerald Group Publishing Limited10.1108/sd.2011.05627gad.004e-non-articleSecondary articleAbstractscat-STGYStrategyFive ideas for sharing (how collaborative techniques and software can provide tailored digital support for marketing teams)J. Manning24052011277© Emerald Group Publishing Limited2011Computer software, Marketing models, Marketing philosophy, Marketing planning, Marketing strategy, Marketing theory, Organizations, Strategic marketing, Teamwork.peer-reviewednoacademic-contentnorightslinkexcludedFive ideas for sharing (how collaborative techniques and software can provide tailored digital support for marketing teams)

Article Type: Abstracts From: StrategicDirection, Volume 27, Issue 7

Manning J.The Marketer, February 2011,Start page: 40, No. of pages: 2

Describes how collaborative techniques and software can provide tailoreddigital support for marketing teams. Suggests five ideas for providing suchassistance to marketing teams, including: offering a helping hand in the form ofsoftware and other digital support systems designed to facilitate collaborationand project sharing; saving money by judicious spending and investment; applyingthe union of Web 2.0 applications with business that has created a new breed ofcollaboration software known as “Enterprise 2.0”; Providing toolsthat are limited in cost to ease the burden on budgets; and replacing the basicPC workstation with a more dynamic arrangement based on a combination of moreflexible working hours and a growing enthusiasm for BlackBerrys and iPads.Article type: ViewpointISSN: 0954-1543Reference: 40AE760

Keywords: Computer software, Marketing models, Marketingphilosophy, Marketing planning, Marketing strategy, Marketing theory,Organizations, Strategic marketing, Teamwork