How to increase diversity through your recruitment practices

Increasing the diversity of an organisation's workforce is a primary concern for many businesses with the realisation that it can bring significant competitive advantage. The challenge lies in how organisations can best do this. This article highlights a pragmatic guide as to how organisations can increase their diversity through their recruitment practices through activities such as: market research into your potential recruitment pool; building a business case to influence line managers and other stakeholders as to the need to recruit for diversity; using a variety of communication channels to reach your target candidates; and rewarding employees when they successfully increase diversity through recruitment.